About The Author

Ava Taylor, is an avid yogi and a tenacious, creative entrepreneur.

As the founder of YAMA Talent, Ava optimizes yoga businesses through her ability to strategically discern the strengths and opportunities of her clients and through her understanding of each business owner's unique position in the market.

She is the go-to strategist for yoga business owners looking to get their businesses to the next level. Known for clarifying both purpose and direction for her clients and for instilling the confidence needed to get there.

Her personal mission is to bring the tools of yoga and wellness to communities of all kinds.

Throughout her career Taylor has collaborated with over 1,000 yoga teachers, studio owners, and brands around the globe. She has transformed what was previously a mom-and-pop industry with a professional infrastructure she pioneered for booking, artist management, and consultation. This earned her a remarkable reputation for helping yoga business owners expand and succeed.

Taylor is a sought-out contributor in the media, known for having unparalleled market knowledge, access to key players, and the inside track on the latest in data and trends. She holds a degree in intercultural communication from Pepperdine University and has held senior roles in marketing, operations, and sales as well as running her own business for well over a decade.

She has been featured in the New York Times and has sat on the board of advisors for the Z Living television network and the Lineage Project. As a Yoga Alliance CEU provider, Ava conducted crisis management during the COVID-19 pandemic and was the lead contributor for the EKA Business Support Services initiative with the Yoga Alliance Foundation. Taylor co-produced the annual yoga garden at the White House during the Obama administration and both of the yoga classes in Central Park with over 10,000 attendees.

Based in New York City, she is the Regenerative Community Manager at Kripalu Center for Yoga & Health, and travels the world doing yoga with her clients and community as often as she can.

As seen in:

Fitness Business Insider 2022 - Catalyst for Success

Yoga Journal Italy 2019 - Il Business Dello Yoga 

Yoga Journal U.S. 2018 - Mind Your Business

Sweat Equity cover feature - The Future of Yoga

Bloomberg BusinessWeek - Missionaries of Position

Former Board of Advisors - Lineage Project

Former Board of Advisors - Z Living TV



Lynn Hazan + Elliot Cahn representing a wellspring of experience in entertainment law, talent management, licensing, merchandising, and Fortune 500 level management.


Catalyst For Better Living

We are a Catalyst for Better Living and bring the tools of wellness to communities of all kinds. We serve our mission daily by providing guidance, tools, and infrastructure to a diverse roster of clients in the wellness space.


Freedom – To do what you do best: teach.

Security – We are advocates for our clients best interests.

Stability – We are anchors in a rapidly diversifying market place.

Clarity of Purpose & Direction – If you don’t know where you’re going, you end up somewhere else.

Empowerment – We support our clients in understanding and embracing the business of their business.

Opportunity – We amplify the messages of our clients. We create thriving businesses.