Teaming Up To Help Viewers Get Fit

“A pair of British companies focused around the YouTube space are teaming up to help viewers get fit. Digital marketing agency Viral Spiral, brand-focused multi-channel network Rightster, and yoga management company YAMA Talent have teamed up for the Digital Yoga Network, a one-stop digital location for all things yoga. […]

DYN’s target is the female 18-44 demographic, which has helped make yoga a multi-billion dollar industry. With Viral Spiral and Rightster’s help, that industry will expand more broadly to the Internet and will show that watching videos doesn’t have to be a passive experience.”

Read more of Sam Gutelle’s coverage of the Digital Yoga Network here on Tubefilter.

Date

February 4, 2017

Category

Business