Founder


Ava Taylor, Founder and Chief Catalyst YAMA Talent and GM of Bodynova North America – An avid yogi, and a tenacious, creative entrepreneur with her finger on the pulse of the rapidly expanding yoga industry.

Ava is well-connected, in the ‘right place at the right time,’ and the go-to strategist for top professional yoga teachers, studios, and brands looking to increase their relevance in the yoga space.

Ava holds a degree in economics and intercultural communication along with a distinguished resume in high level management and growth expansion at Clear Channel & lululemon athletica. With a clear vision, mission and some good old fashioned chutzpah, Ava was primed to enter the world of entrepreneurship, when she self-funded and self-founded YAMA in 2010.

Committed to running an ethics-based business, her personal mission is to be a Catalyst for Better Living and to bring the tools of wellness to communities of all kinds.  She serves her mission daily by providing guidance tools and infrastructure to a diverse roster of clients.  She has pioneered the development of the booking, management & consulting services in the wellness space, and is a sought-out media contributor and brand strategist - known for having her finger on the pulse of this rapidly expanding industry. 

Since 2010, YAMA has collaborated with an extremely high caliber of clientele, (see our who we work for) and co-produced the annual Yoga Garden at The White House, and both of the worlds largest yoga classes.

Lovingly known as the ‘Ari Gold of Yoga,’ Ava is known for her mega-watt smile, infectious energy, unparalleled market knowledge and the latest tools and techniques to maintain healthy businesses within the yoga space.

As seen in,

Yoga Journal Italy 2019 - Il Business Dello Yoga 

Yoga Journal U.S. 2018 - Mind Your Business

Sweat Equity cover feature - The Future of Yoga

New York Times 2015 - Yoga Teachers Behaving Badly

New York Times 2012 - From the Mosh Pit to a Life in Balance

New York Times 2011 - Agent Pursues a Cut of the Yoga Boom 

Bloomberg BusinessWeek - Missionaries of Position

Former Board of Advisors - Lineage Project

Former Board of Advisors - Z Living TV

To book Ava - bookings@yamatalent.com.