Services

YAMA Talent is the world’s premiere yoga management agency.  We exclusively represent a diverse portfolio of distinguished instructors from around the globe.  We are experts in the yoga space and a catalyst for spreading the practice of yoga by helping teachers to do what they do best:  teach.  Like other artists, athletes and scholars, we believe that yoga teachers should have the freedom to focus on their craft, to practice, to study and innovate.  We accomplish our goal by easing the burden of the business side of being a yoga teacher and offering comprehensive strategy to organize and execute the careers of our clients.  We aim to become the hub of the fast growing yoga community, connecting students, teachers, studios and yoga enthusiasts around the world.

 

 

Strategy development

  • Defining goals – personal, creative, financial
  • Developing and building a profile

 

Touring

Coordinating touring schedule

  • Cultivating performance opportunities & special appearances
  • Negotiating with promoters and producers
  • Overseeing contracting & payment
  • Budgeting
  • Travel planning

 

Media

  • Cultivating opportunities for recordings, DVDs, books
  • Providing options for distribution on-line and through traditional retail
  • Overseeing these deals, contracts

 

Online

  • Maintaining and updating profile on all social networking sites (facebook/myspace/iLike/twitter etc…)
  • Overseeing the building and design of a website
  • Developing e-commerce opportunities
  • Developing a presence on blogs

 

Public Relations

  • Servicing principal media outlets with news/press releases
  • Working with/finding the right publicist

 

Legal

Working with lawyer on specific issues that require legal input (licensing, content deals etc…)

 

Sponsorships

  • Developing brand relationships
  • Finding sponsors for events
  • Ad campaigns

 

Creative 

  • Planning photo shoots/working with photographers
  • Generating bios
  • Planning video shoots
  • Planning retreats/tour concepts